José Ramos

Economist from Vila Real. This is where I gather what keeps me moving: enduro motorbike trips, cycling with my daughters, family recipes and canyoning.

Black and white portrait of José Ramos, smiling

About me

Vila Real is where it starts. The motorbike, the bicycle, the rope and the cooking pot are the way. Father of Marta and Maria, economist by training and curious by trade: this is where I share what I learn along the way.

Outside work

  • Cycling every week: all mountain, cross country, touring and gravel.
  • Climbing and canyoning every month.
  • Enduro and 4x4 driver, and organiser of off-road routes using maps and GPS.
  • Diver, certified to 33 metres, and licensed sailor.

Associations

  • Board member of NERVIR, the Vila Real business association (2008 – 2016).
  • Former Chair of the General Assembly of the Rota Dura Association and former member of the Rotary Club of Vila Real.
  • Member of the Santa Casa da Misericórdia of Vila Real.

Travels

TRAVEL

Portugal 0: riding around Portugal's edges on a KTM 300 two-stroke

31 May to 13 June 2024 · 14 days · 2,602 km · Vila Real to Vila Real

Enduro bike on a mountain trail overlooking the valley
Day 14 · heading home
In short. Portugal 0 was a loop around mainland Portugal, ridden as close to its edges as possible on a KTM 300 EXC two-stroke enduro bike, solo on 13 of the 14 days. It started and finished in Vila Real and covered 2,602 km, mostly off-road, through natural parks and mountain ranges from north to south.

Why "Portugal 0"

Portugal is a rectangle. Ride around its edges and the line on the map closes into a zero. That was the idea: to circle the country along its borders and coast, away from tarmac and cities, on trails, watercourses and old cobbled roads. Alone, on a KTM 300 EXC two-stroke. Only on the second-to-last day did I have company.

Portugal 0 route map A 2,602 km route over 14 days around mainland Portugal, starting and finishing in Vila Real. 1234567891011121314 Vila Real
The actual route, drawn from the GPX tracks of all 14 days. Numbers mark the start of each day; the dashed line is the tow from Serra da Malcata to Fundão. Outline: Natural Earth.

Days 1 and 2 · Trás-os-Montes

"The people of Trás-os-Montes are genuinely kind. They offer without being asked. And if you ask, they offer twice as much."

I knew the ground, and it still surprised me. The trails led to open landscapes with distant horizons and to narrow, technical passages full of detail. On the first day I spotted a fox, several rabbits and partridges, rode through pine and oak woods, and followed several streams in the shade of alders.

I reached Soutelinho da Raia around 4 pm to find the village in turmoil: the GNR, its GIPS rescue unit and the fire brigade, with dogs and drones, were searching for a missing woman and asked if I had seen her.

With nowhere to stay nearby, I pitched my tent on the lawn of the school playground. Like many around here, it is no longer a school, just a building. I froze: I had picked the wrong sleeping bag. That day I met the family who run the Rampa JB restaurant, Verónica, João and their children, and Leandro, a local enduro rider, who gave me tips and told me about the Rota da Castanheira.

Day two ran over tracks I know well: my fourth time here on an enduro bike, and as many again by bicycle. Well-kept farm tracks let you ride fast and safely, and the streams and high ground break the monotony with single tracks. The highlights were crossing Montesinho Natural Park, passing through Rio de Onor and arriving in Sendim. Along the way I met two foreign couples in love with rural Portugal: "Our holidays are here!" I understand them completely.

In Sendim I visited Sandra and Susana, who make bags, coats and purses in burel, a 100% sheep's wool cloth. I slept and dined at A Gabriela, a restaurant with rooms. Everything here is traditional, and rightly so: there is one dish, posta mirandesa, the local beef steak, made to the recipe of Gabriela, grandmother of the current owners, Adelaide and Lurdes. It may have been the first place to serve it. It comes with rustic potatoes and a lettuce, tomato and onion salad dressed with the region's olive oil, and there was a homemade dessert too.

José Ramos with the owners outside A Gabriela restaurant
A Gabriela in Sendim, with Adelaide and Lurdes

Day 3 · International Douro and the Côa Valley

"Portugal's trails are endless."

A full day, 219 km. First thing in the morning, the trail along the Ribeira da Piçarra, by the Douro, justified coming on an enduro bike. Then the Roman road at Lamoso, a lovely technical section, and the Calçada de Santa Ana, a spot not to miss just before Barca d'Alva. In Castelo Rodrigo I was sorry not to have time to sit on a café terrace.

Next, the Via Sacra on Serra da Marofa: a technical climb with images of Christ right on the bends of the trail. And at the end of the day, the icing on the cake: the Côa Valley.

Along the way, the group from the Vilarinho dos Galegos Association seemed to be waiting for me by the roadside with soup and a pork sandwich. I did not even have to ask. It was worth stopping to get to know them, a little of their lives and what they hope for from the younger generation.

I slept at Termas do Cró. The more remote, the better: fewer people, more time for you, better service, at an affordable price.

Group selfie with José Ramos
With the Vilarinho dos Galegos Association group

Day 4 · Malcata and the first breakdown

"However well prepared we are, setbacks will come. Meet them with a positive attitude and, if possible, make the most of them."

The highlights were crossing Serra da Malcata, climbing Serra da Gardunha and coming down the trials paths to São Vicente da Beira, and the last kilometres to Retaxo.

It was also the day of the first breakdown. On Serra da Malcata I broke 20 spokes on the rear wheel, perhaps from the speed and the rough ground, and the Tubolite heavy-duty tube punctured. It had never happened to me before. I should have checked the spoke tension. I had to get to a road and call a tow truck to Motobrioso, in Fundão.

It was the perfect choice. I arrived at 3 pm and was riding again by 5 pm: Mr Brioso, very professional and with everything in stock, sorted it all in no time. I now ride on a Bib Mousse and Michelin tyres, and I felt the difference. Brioso and Georgina Brioso were the people who made that day: goodwill and professionalism are a powerful combination.

I slept at Herdade da Urgueira, welcomed by Cristina, on an estate by a lake used for sport fishing.

José Ramos and Mr Brioso outside the Motobrioso workshop
Motobrioso, Fundão: two hours later, back on the trails

Day 5 · Ródão, the PR4 and a night fishing on the Tagus

After breakfast from Cristina and Célia, I headed for Vila Velha de Ródão. At the Portas de Ródão, the Tagus was once held back by a natural dam, which is why rounded river pebbles lie across every track.

The trail down from the castle of King Wamba was waymarked, but so overgrown I barely got through. Too many routes in Portugal go unmaintained. Across on the south bank of the Tagus I went to the Conhal viewpoint and decided to take the PR4 down. Brutal: very technical, with steep descents, hairpin bends and steps. I had to get off several times and dropped the bike a couple of times.

Enduro bike on a steep rocky trail
The hard trail before reaching O Túlio

Once out of the trail I went straight in search of rest, a drink and food, and found O Túlio in Santana, famous for fish soup with Tagus roe. I sat with two fishermen, Hugo and Fernando, and their friend Hernâni. Good talkers all, they invited me to go fishing on the Tagus that evening, by boat with nets. I did not think twice: enough riding for one day. We drank, swam, talked, fished, had dinner, and I accepted their offer of a bed.

A different day. I just let it flow. Unexpected, and it went very well.

Fishermen in a boat on the River Tagus
Fishing on the Tagus with Hugo, Fernando and Hernâni

Days 6 and 7 · Alentejo

"All we take from life is what we live."

In the Alentejo, tracks are being closed with padlocked gates. It is no longer just to keep livestock in, it is to keep people out, even on waymarked routes. It makes crossing the region ever harder. Even so, with persistence, I found some very interesting corners, and persistence pays.

On day six the highlights were crossing Serra de São Mamede Natural Park, the track from Marvão to Nossa Senhora da Graça dos Degolados, and the stretch along the Guadiana to the Ajuda bridge. It was a day of Alentejo plenty: pork trotters with coriander for lunch at Café Nicole in Degolados, and for dinner tomato soup with poached egg and figs, a full meal, at Adega dos Ramalhos. I stayed in Alandroal at C'alma d'Alentejo, a beautifully decorated guesthouse I recommend.

Day seven was 240 km. The morning was dull, with fields, straight lines, wide dirt roads and locked gates, but I passed Alqueva and rode a more interesting section before Monsaraz. To Serpa I used a mountain-bike track to avoid the gates. Lunch was in Santo Amado, a village right on the Spanish border: oven-roasted pork ribs with red pepper paste and migas, at Cantinho da Maria. In Serpa I stopped at Café Sevilha, run by José Troncão, the locals' beer house, which holds good memories with good friends.

The best stretch was from Serpa to Mértola on the GR15, through the Guadiana Valley Natural Park. The small hills broke the morning's monotony and there were far fewer locked gates. For dinner, fried wild rabbit. From what I saw on the tracks, there is no shortage of rabbits and hares there.

Enduro bike by a river in the Alentejo
Day 7 · Alentejo

Days 8 and 9 · Lower Alentejo, Monchique and the day of sand

"It turns out I really like the Alentejo, the Lower Alentejo."

I took a few hours to see Mértola and had a haircut and shave with Pedro at Garage 43, who swapped Setúbal for Mértola. When I went to fill up I ran into the Lés-a-Lés motorcycle tour. The queue was huge, so I gave up, and understood better why I lost interest in these events.

José Ramos and barber Pedro at Garage 43
With Pedro at Garage 43, Mértola

With half a tank, I headed for the coast. Since I already knew Serra do Caldeirão, I skirted it and crossed the Lower Alentejo instead: great enduro sections over hills, fields and streams, with hardly any fences or gates. Lots of ups and downs, lots of bends, lots of riding, lots of fun. Along the way I helped Artur, from Guimarães, who was on the Lés-a-Lés with two punctures on his BMW GS. We put in three plugs and he rode on. He owes me dinner in Guimarães.

Near Monchique the ground gets rougher and even more fun. A pity about the eucalyptus, which leaves the trails churned up by logging.

White windmill at the end of a dirt track
Day 8 · Lower Alentejo
Trail passing under a stone viaduct
Day 8 · Lower Alentejo

Day nine was the day of sand. I rode the famous gas pipeline track on the Vicentine Coast, well known in the 4x4 and overland community for its long straights of loose sand. After dark I unwittingly entered private land through a gap in a fence I had not seen. Getting out was a comic episode, as there was security, and the GNR were nearly called. Common sense won.

Enduro bike by the sea in a rocky cove
Day 9 · Vicentine Coast
Sandy track along the coast
Day 9 · the day of sand

Days 10 and 11 · From the Sado to Serra de Aire

On day ten I had to stop at a Chinese bazaar for a Torx T45 key to tighten the handlebar mounts. They have everything and open on Sundays. Later I also had to tighten the gear lever. It was election day and I voted in Santa Susana, a very interesting village.

I crossed the N2 road several times. The Pinheiros Redondos route that runs alongside it there is fast and fun, on white and red ground with mud puddles and some sand, among pines and cork oaks. I passed the Maranhão dam and its long, spectacular reservoir.

In Avis, the Avis Motorcycle Club welcomed me with a few beers and a good chat about bikes and travel. I talked at length with Francisco Oliveira, one of the club's founders, which supports the Travelers Event, a travellers' meeting held in the first week of September. I pitched my tent at the Avis campsite, had an ice cream for dinner and slept well.

Bike parked outside the Motards d'Aviz clubhouse
At the Avis Motorcycle Club

The next morning, packing the tent, I found a snail inside. I rode to Ponte de Sor via Galveias, on fast tracks among cork oaks and pines, over hills only 260 m high that surprised me and where there is a mountain-bike centre I want to go back to. I nearly forded the River Sor, but there was an old metal footbridge and I did not risk it.

After Ponte de Sor I headed for Golegã, through the Santa Margarida military area, where I met Mr Abel, who herds the Army's livestock and told me cork is stolen from the Army there too. Lunch was snails at Café Central in Golegã, served with a smile by Mónica Abreu. From Golegã to Serra de Aire was a moment: I climbed to the top on a superb limestone single track, among holm oaks and Portuguese oaks, past old windmills.

A good day. I can no longer tell which were the best. They have all been very good.

Limestone single track in the hills
Day 11 · climbing the hills

Day 12 · A new tyre and the central mountains

"Often in life we should stop to solve problems. Other times we should just keep going, and they solve themselves."

The rear tyre was down to the canvas and had to be changed. Believe it or not, it was not easy. I rang Jomoto first thing in the morning and nobody answered. I went there anyway: lots of customers were waiting and the phone never stopped ringing. It took 15 minutes for anyone to see me and, although they had the tyre, the workshop manager said they could only fit it "in the afternoon". I soon realised that meant the whole afternoon, so I moved on. The solution turned up, as usual, along the way: at Full Tyre in Penela, Paulo, an enduro rider himself, had 140/80/18 tyres and recommended a Michelin Tracker. Five-star service, with enduro talk and coffee included. I was very happy with it. Take note of this place.

José Ramos and Paulo outside Full Tyre with the bike
New tyre at Full Tyre, Penela, with Paulo

On Serra de Sicó and the Lousã I was lucky to pick a long single track all the way to the top. The central mountains beat my expectations, especially the smaller ones. I found the chapel of Senhora da Serra, set into the rock, and nearly ran into a pair of deer on Serra da Lousã.

A navigation error put me on a trail closed in by vegetation and, close to Mortágua, I fell into brambles, at low speed. A bramble got caught between the rear brake pedal and the frame. There was still time for a swim in the pool.

Day 13 · Caramulo, Freita and Arada

That day a friend from these adventures joined me. I had missed good company: you move more freely alone, but company is good too.

It was the day with the most summits: Pereiro (441 m), Águas Boas (881 m), Caramulo (1,075 m), Cabeço da Raposa (980 m), Pinoucas (1,062 m), Cruzinha (1,017 m), Janus (1,043 m), Abas (987 m), Pena (881 m). In Vouzela I refuelled bike and body with an extraordinary pastel de Vouzela. Tip: buy them from the day's tray, not the boxed ones.

The best was yet to come: Serra da Freita and Serra da Arada. How is it possible, near the end of a full loop of Portugal, to still be this impressed? Track after track, some hard, some fast, nearly all fun and with fabulous views. Around Pedrógão, near Pico do Viso, there is a stunning track I had no time to explore to the end. A reason to come back.

In Alvarenga, Sandra was waiting for us at Casa de Noronha Lima, a house full of history. A perfect stay, and for dinner a fine Alvarenga steak at Casa dos Bifes Caetano.

Day 14 · Montemuro, Marão and home

"Was this the trip of my life? I hope not. But so far it has been unforgettable."

So much in so little time. Portugal is immense in so little space. I left through the Alvão and came back over the Marão. I slowed down over the last kilometres to make it last.

The high point was the climb up the Marão, to 1,416 m. But make no mistake, Montemuro was one of the best ranges I crossed, for everything: landscape, tracks, trails, villages. I have to go back, as soon as possible.

View of green hills from a trail
Serra do Marão
Wide mountain view from the handlebars
Serra do Marão

I rode the way home on dirt as much as I could: across the Marão, out at Alto da Boavista, through Campeã and, suddenly, home. I arrived safely, missing home a little, but very keen to do it again.

Narrow trail on a green hillside
Serra do Marão
Rocky mountain trail
Serra do Marão, almost home

The route, day by day

  1. Day 1 · 31 May Vila Real → Cimo de Vila da Castanheira · 197 km · Alvão Natural Park · Alvão, Padrela and Larouco ranges
  2. Day 2 · 1 Jun Cimo de Vila da Castanheira → Sendim · 187 km · Montesinho Natural Park · Montesinho and Mogadouro ranges
  3. Day 3 · 2 Jun Sendim → Termas do Cró · 219 km · International Douro Natural Park · Gardunha
  4. Day 4 · 3 Jun Termas do Cró → Perais · 164 km · Serra da Malcata Nature Reserve
  5. Day 5 · 4 Jun Perais → Arneiro · 35 km
  6. Day 6 · 5 Jun Arneiro → Alandroal · 250 km · Serra de São Mamede Natural Park
  7. Day 7 · 6 Jun Alandroal → Mértola · 240 km · Guadiana Valley Natural Park
  8. Day 8 · 7 Jun Mértola → Monchique · 224 km · Serra do Caldeirão
  9. Day 9 · 8 Jun Monchique → Alcácer do Sal · 237 km · Serra de Monchique · Southwest Alentejo and Vicentine Coast Natural Park
  10. Day 10 · 9 Jun Alcácer do Sal → Avis · 220 km · Cabrela, Monfurado and Cabeção ranges
  11. Day 11 · 10 Jun Avis → Batalha · 170 km · Serras de Aire e Candeeiros Natural Park
  12. Day 12 · 11 Jun Batalha → Mortágua · 183 km · Sicó and Lousã ranges
  13. Day 13 · 12 Jun Mortágua → Alvarenga · 166 km · Vouga, Caramulo and Arouca Geopark · Caramulo, Freita and Arada ranges
  14. Day 14 · 13 Jun Alvarenga → Vila Real · 110 km · Montemuro and Marão ranges

Total: 2,602 km.

What stays with me

The more remote the place, the fewer the people, the more time they have for you and the warmer the welcome. The landscapes took my breath away, but it was the people who gave this route its soul.

I would do it all the same, but on other tracks. And they are out there waiting for me, some better marked than others, but all of them calling.

Frequently asked questions

How long is Portugal 0?

2,602 km, ridden in 14 days between 31 May and 13 June 2024.

Where does the loop start and finish?

In Vila Real. The route crosses north-east Trás-os-Montes, follows the Spanish border south to the Alentejo and Lower Alentejo, comes back up the Vicentine Coast and through central Portugal, and returns to Vila Real over the Montemuro and Marão ranges.

What bike was used?

A KTM 300 EXC two-stroke enduro bike.

Where do you sleep on a trip like this?

The first night in a tent in an old school playground. The others in guesthouses, spa hotels, hotels, a campsite and, for one night, at the home of Tagus fishermen.

Were there breakdowns?

20 broken spokes and a punctured tube on Serra da Malcata, fixed in two hours at Motobrioso in Fundão. Later, a new rear tyre at Full Tyre in Penela, and a few loose bolts.

Back to travels

I want to reach 100

To 100 years old. To 100 kg. Preferably both.

Some people count calories. I count lunches. Some look for the perfect diet. I look for my mother's recipe, my grandmother's, my friends', my uncles' and aunts', my neighbours', and anyone's who still knows that cooking is not following a list of instructions. It is telling stories while you stir a pot.

The project grew from a simple idea: if I want to reach 100 one day, I might as well enjoy the journey. And eating is not enough. You have to choose a recipe, the best ingredients and someone special to teach it. Cook without hurrying. Open a bottle of wine. Hear stories that never made it into books. Eat. Have seconds. And keep the memory.

There is a risk, of course: between 100 years and 100 kg, the gap may be shorter than we think. But some risks are worth taking.

Coming soon: My Mother's Rice with Greens · My Grandmother's Golden Salt Cod · Broad Beans with Salpicão · Moscow Mule.

COOKING

Arroz de CouBe NaBiça com Moira

Rice with turnip greens and moira blood sausage

Quinta Fonte Rainha (QFR) recipe · Trás-os-Montes cooking

José Ramos and a woman looking into the pot of rice with greens and moira
In the kitchen at Quinta Fonte Rainha.
In short. Rice with turnip greens and moira, the local blood sausage: a Trás-os-Montes classic where simplicity rules. It starts with an onion base, goes on to well-toasted rice and finishes with turnip greens and a moira worthy of respect. Served with cornbread and red wine.

Ingredients

  • Olive oil
  • Onion
  • Rice
  • Hot water
  • Greens, ideally turnip greens (nabiça)
  • Moura blood sausage (moira in Vila Real)
  • To serve: cornbread and a good red wine

Method

  1. Pot with olive oil and chopped onion sizzling
    Estrugido

    In a pot, make an estrugido: olive oil and chopped onion.

  2. Rice being fried in the onion base
    Fry the rice

    Add the rice and keep stirring until it turns translucent.

  3. Rice boiling in hot water
    Hot water

    Add hot water and bring to the boil.

  4. Turnip greens on top of the rice
    CouBe

    Add the greens. Any kind will do, but turnip greens (nabiça) are best.

  5. Moira heating in a pot of water
    Moira

    Heat the moura well. Back home in Vila Real we call it moira. Buy it in Vila Real: the one from Aleu is good.

  6. Sliced moira on the rice, with cornbread
    Moira in the rice

    Add the moura to the rice, slice it and let the juices spread through the rice. Warm up a little cornbread and pick a good red wine.

  7. Pot of rice with moira on the table next to a bottle of red wine
    Love

    This recipe only works when served with love, to family, friends or sweethearts. With a good wine, it brings on good conversation. Anyone who turns their nose up at it for being a blood sausage is missing out.

"The main rule is simple: serve it with love, cornbread, red wine and interesting people at the table. The rice does the rest."

Frequently asked questions

What is moira?

It is moura, a blood sausage from Trás-os-Montes. In Vila Real we call it moira.

Which greens go into arroz de couBe?

Any kind will do, but turnip greens (nabiça) are best.

What do you serve it with?

Warm cornbread and a good red wine, at the table with family or friends.

Back to the top of the section

Canyoning

Under construction. This section is on its way.

Pedais do Pai (Dad's Pedals) logo, since 2020 José Ramos in a cycling helmet, smiling with a thumbs up

Pedais do Pai

Dad's Pedals: cycling to stay close.

Some parents take their children to the beach. Some take them to hotels. I take my daughters, Marta and Maria, cycling.

Since 2020, every year we set aside a week to drop off the map. We load the bikes, pick a direction and go. We have ridden along the Portuguese coast, the Alentejo coast, Asturias, the Ways of St James, Galicia, Gerês, Alvão and the roads and trails of Trás-os-Montes.

But this project was never about geography. Nor about sport. Not even about bikes. It is about time. Real time, without distractions. Time to talk on a climb, to fix a mechanical problem, to look for somewhere to sleep, to face rain, heat, wind or tiredness. Time to find out that hardship usually teaches more than comfort.

"A bike is fast enough to take us far, but slow enough to let us look around."

We smell a forest, hear a village, watch the landscape change, taste a meal well earned after hours in the saddle. In a car everything rushes by. On foot everything takes too long. The bike is right in the middle: the perfect pace to discover the world. And perhaps to discover who we are.

Over these years we have crossed mountains, valleys, beaches, cities, villages, historic routes and places no guidebook will ever mention. We have met extraordinary people. We have slept in campsites, guesthouses, unlikely hotels and places that were never in the plan. We changed route. We changed our minds. We made mistakes. We learned. We set off again.

In the end this project has one goal: to stay close to my daughters while they grow up. To make memories that don't fit in a phone. To teach independence without lecturing. To show that the world is bigger than our daily routine. And to enjoy the privilege of still riding side by side.

August 2025, on the Finisterre, A Coruña and Santiago de Compostela loop.

One week a year

  1. 2020 · 16 to 25 AugustPorto → Melgaço → Vila RealMy daughters' first trip of this kind: Marta was 14. We rode with no fixed destination, from Porto ever northwards. Reaching Melgaço in the rain, we decided to head for Vila Real via Gerês and Alvão. Unforgettable.
  2. 2021 · 15 to 22 AugustVila Nova de Milfontes → Vila do Bispo → Vila Nova de MilfontesThe Alentejo coast is a fresh surprise: plenty of trails on all kinds of surfaces, even sand, sea views, lovely beaches, good food and few people. A great e-bike loop.
  3. 2022 · 9 to 16 AugustAsturias: the Costa Verde and the Cantabrian coast, camping at Playa de Vega, RibadesellaAn intense return to our favourite camping holiday spot, Playa de Vega. On e-bikes we explored the deep green of meadows and vegetation that runs right up to the cliffs, beaches and fishing villages.
  4. 2023 · 6 to 12 AugustPorto → Lisbon, back by trainPortugal's coast from Porto to Lisbon along EuroVelo 1.
  5. 2024 · 3 to 10 AugustVila Real → Santiago de Compostela on the Chaves Way; back through Gerês and AlvãoThe Ways of St James: lots of history, lots of trails and plenty of nights in spa towns along the way. The return repeated the demanding tracks of Gerês and Alvão.
  6. 2025 · 17 to 24 AugustFinisterre → A Coruña → Santiago de Compostela → FinisterreA loop on the Ways of St James and beyond, along the Costa da Morte and the inland routes. A high point of our trips.
  7. 2026 · 17 to 26 AugustVila Real → Ribeira de Pena → Montalegre → Chaves → Mirandela → Vidago → Vila RealWe had to get to know our own district. We're at home, yet it feels far away: the district is big and its landscapes are unique. The best food, even better people and fine places to stay, from Forte de São Francisco to Vidago Palace. Are we turning into lords? Why do we even bring the tent?

2020 · The first trip

Porto → Melgaço → Vila Real · 16 to 25 August

My daughters' first trip of this kind: Marta was 14. We rode with no fixed destination, from Porto ever northwards. Reaching Melgaço in the rain, we decided to head for Vila Real via Gerês and Alvão. Unforgettable.

"One day they will follow their own paths. I just hope that when they look back they remember these weeks as some of the best trips of our lives. Not because we went far. But because we went together."

Coming soon: the story of each trip.

Black and white portrait of José Ramos in a white shirt

At work

Today I am Sales Director at BEEQ, the bicycle brand of RTE, in Vila Nova de Gaia, Portugal.

I lead the sales and after-sales teams, open new partners and markets, and help connect what the market asks for with the product we develop. I rolled out HubSpot CRM and the brand's sales processes, and I take part in product, marketing and new-market decisions.

I joined RTE in 2017 as a project manager and helped launch BEEQ. From 2019 to 2024 I led R&D and business development, with the product, sales and marketing teams and the key OEM accounts.

Before that, for two decades in Vila Real, I was managing partner of Real Futuro, a training, design and web design company, and sales and marketing manager at Minfo and Minfo Gráfica.

Along the way: a degree in Economics from UTAD, executive training at Porto Business School, teams of 7 and 18 people led, and eight years on the board of NERVIR, the Vila Real business association.

Career

  1. 2025 – presentSales Director, BEEQ · RTE, SAManaging and training the sales and after-sales teams, rolling out HubSpot CRM and sales processes, opening new partners and markets, production planning for the BEEQ brand.
  2. 2019 – 2024R&D and Business Development Director · RTE, SALeading the product development, sales and marketing teams, product investment proposals and key OEM accounts.
  3. 2017 – 2019Project Manager · RTE, SANew projects and product development, new suppliers, OEM clients and the launch of beeq-bicycles.com.
  4. 2006 – 2017Manager and Marketing · Minfo GráficaHead of sales, production planning, purchasing, design and team training, with productivity gains.
  5. 2003 – 2006Manager and Marketing · MinfoIT and printing: sales and the launch of minfo.pt.
  6. 1999 – 2019Managing Partner · Real Futuro, Training and ComputersTraining, design and web design, human resources and project management.
  7. 1998 – 1999Sales · ROR, Ornamental Stone

Education

  1. 2021 – 2022Porto Business SchoolNegotiation, marketing, project management, leadership, strategic planning and operations management.
  2. 2005Degree in Economics · UTADIncluding studies at the Faculty of Economics, University of Porto.
  3. 1990 – 1993SME Management Technician · Agostinha Roseta Vocational School

Skills

  • Leadership: I have led teams of 7 and 18 people.
  • Sales, project and team management; product development.
  • Languages: Portuguese (native) and English (B2).
  • Tools: HubSpot, SAP, Primavera, Excel, CorelDraw, Photoshop.