José Ramos PT
Black and white portrait of José Ramos in a white shirt

At work

Today I am Sales Director at BEEQ, the bicycle brand of RTE, in Vila Nova de Gaia, Portugal.

I lead the sales and after-sales teams, open new partners and markets, and help connect what the market asks for with the product we develop. I rolled out HubSpot CRM and the brand's sales processes, and I take part in product, marketing and new-market decisions.

I joined RTE in 2017 as a project manager and helped launch BEEQ. From 2019 to 2024 I led R&D and business development, with the product, sales and marketing teams and the key OEM accounts.

Before that, for two decades in Vila Real, I was managing partner of Real Futuro, a training, design and web design company, and sales and marketing manager at Minfo and Minfo Gráfica.

Along the way: a degree in Economics from UTAD, executive training at Porto Business School, teams of 7 and 18 people led, and eight years on the board of NERVIR, the Vila Real business association.

Career

  1. 2025 – presentSales Director, BEEQ · RTE, SAManaging and training the sales and after-sales teams, rolling out HubSpot CRM and sales processes, opening new partners and markets, production planning for the BEEQ brand.
  2. 2019 – 2024R&D and Business Development Director · RTE, SALeading the product development, sales and marketing teams, product investment proposals and key OEM accounts.
  3. 2017 – 2019Project Manager · RTE, SANew projects and product development, new suppliers, OEM clients and the launch of beeq-bicycles.com.
  4. 2006 – 2017Manager and Marketing · Minfo GráficaHead of sales, production planning, purchasing, design and team training, with productivity gains.
  5. 2003 – 2006Manager and Marketing · MinfoIT and printing: sales and the launch of minfo.pt.
  6. 1999 – 2019Managing Partner · Real Futuro, Training and ComputersTraining, design and web design, human resources and project management.
  7. 1998 – 1999Sales · ROR, Ornamental Stone

Education

  1. 2021 – 2022Porto Business SchoolNegotiation, marketing, project management, leadership, strategic planning and operations management.
  2. 2005Degree in Economics · UTADIncluding studies at the Faculty of Economics, University of Porto.
  3. 1990 – 1993SME Management Technician · Agostinha Roseta Vocational School

Skills

  • Leadership: I have led teams of 7 and 18 people.
  • Sales, project and team management; product development.
  • Languages: Portuguese (native) and English (B2).
  • Tools: HubSpot, SAP, Primavera, Excel, CorelDraw, Photoshop.

Outside work

  • Cycling every week: all mountain, cross country, touring and gravel.
  • Climbing and canyoning every month.
  • Enduro and 4x4 driver, and organiser of off-road routes using maps and GPS.
  • Diver, certified to 33 metres, and licensed sailor.

Associations

  • Board member of NERVIR, the Vila Real business association (2008 – 2016).
  • Former Chair of the General Assembly of the Rota Dura Association and former member of the Rotary Club of Vila Real.
  • Member of the Santa Casa da Misericórdia of Vila Real.

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